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Top 10 ECommerce Platforms in 2023

Top 10 ECommerce Platforms in 2023


If you are in the market for an e-commerce platform, it’s more than business functionality. This blog will discuss the top e-commerce platforms and what makes them different.

Let’s return to today’s topic, which will be the top e-commerce platforms. To compile this list, we look at several factors, including our experience conducting these engagements with many other customers.

 We are looking at what makes them successful we utilize several different criteria, for example, market share, where these platforms are more successful in terms of the market, the user reviews the Community, and so many other data points that we utilize in compiling.

10 Dynamics 365 Commerce

Dynamics 365 Commerce, and in 2022.

Sap hybrids Commerce has advanced this year for several reasons. Number one will be the change in the position for the Oracle Commerce solution. Some of these trends for Ms. Dynamics 365 Commerce will be the seamless product experience and the integration with other Dynamics 365 marketing platforms.

As well as Journey Builder, which makes it unique. Then you will have features such as your pricing promotions and products designed for a product-centric e-commerce experience compared to some of the other platforms we have on the list now.

What are some of the weaknesses? 

Some of the Enterprise-grade features that you will find with other e-commerce platforms. We have on the list that they will not be there with Ms. Dynamics 365 Commerce. The whole ecosystem is less robust when you require the best-of-breed capabilities, whether you talk about experience management or personalization. That’s where it’s not going to have SD capabilities.

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The overall headless support for the modern framework will be less intense in the ecosystem in general for Microsoft. They are known as something other than the Commerce player. They have several other Solutions in their portfolio that integrate with other Microsoft products. Microsoft Dynamics 365 Commerce is still a powerful platform, ranking 10 on our list.

Now number nine on our list is going to be.

9 SAP hybrids Commerce

Sap hybrids Commerce and in 2022, we had Oracle comments. Now there is an expectation that Oracle’s words will not be supported, which is why he had taken them out. Sap hybrids Commerce, in general, has significantly improved overall in terms of the atlas capabilities.

They have done considerable work concerning the Commerce portfolio, so we have advanced them slightly in 2023. the strength of the hybrid sap solution will be the integration with some of the other sap products, and these Integrations are very thick. The number of workflows and the data you need to exchange to enable the Omni Channel comments experience could be costly and especially with sap.

If you’re on other sap products, the comet solution will be pre-integrated in exchanging the data. Sap hybrids are going to be especially helpful for the product Center company. Especially if you are looking for that configurator experience inside your Commerce solution, sap Commerce has one of the other strands.

And that will be in the regulated Industries for the Commerce solution when you have privacy concerns. When you are going to be complying with the data, such as your gender, then sap hybrids are going to be stronger. The sap hybrid solution’s weaknesses will be even though it has fewer capabilities.

However, the back end is still going to be very traditional now. There are pros and cons to that approach. Sometimes for the Enterprise workload, they prefer Java based.

Backend just because there is a perception of Title Security, although they have the Headless capabilities in terms of at least the front end you can develop. On top of the existing platform. It will not be as headless as some of our other composable Commerce solutions.

The interface will not be as modern as other answers, so we have another weakness. Technology is a Legacy. So having said that, the sap Commerce cloud is still a robust solution, and that’s why it lands at number nine on our list.

Now, number eight on our list is the new entrant this year, and that will be.

8 HCL Commerce

HCL Commerce, and last year, we had Ms. Dynamics 365 Commerce at number eight. The Advantage with ACL Commerce will be, especially after the acquisition of IBM, their headless capabilities are far more robust. They have done an excellent job overall with the solution.

Even though the existing technology will still be in the back end, the front end looks slick overall regarding the Headless capabilities, which will be especially helpful for b2c Centric organizations. It will have less robust B2B capabilities than other B2B Centric solutions.

For example, sap hybris has deeper btp capabilities HCL Commerce will be slightly friendlier for Enterprise-grade b2c Centric organizations. It’s not designed for your SMB. Now the other strength of HCL Commerce is going to be the reaction.

Based on the storefront and, most importantly, if you will be looking at any Enterprise-grade platforms. They are going to have a React-based framework. In this case, you will also have the dam capabilities that will be exposed through APIs, so it will not be just a storefront like sap hybrids Commerce.

In this particular case, the full capabilities can be executed using your APIs or in a Headless manner the way some of the composable Commerce Solutions are approaching this. However, the technology needs to be more clunky, especially the back end, but you will get all those Enterprise.

Grade capabilities that were a part of your web for Commerce, and it will be friendlier for the Consultants who have already worked on the web Square comment solution. The weaknesses for ACL comments will be a Legacy programming language, and the architecture of the B2B capabilities will be limited. ACL Commerce is still a powerful solution for enterprises seeking to build their e-commerce capabilities on top of this, and that’s why it ranks at number eight on our list.

Now, number seven on our list is going to be.

7 Hammer’s tools

Hammer’s tools is also a new entrant, and this is one of the solutions that is part of the Mac Alliance, which is your microservices API. First, composable and headless is what it stands for, so in this particular case, this will be a very composable Commerce experience that they can provide Commerce tools used to be just wholly API. The whole Commerce layer was delivered using API. In their case, it will be very scalable because of these. 

APIs are designed more in the micro Services architecture. So they have that scalability aspect because each of these microservices will be stateless. You can utilize them as you like and compose them.

Where the composable experience is going to be strong, the disadvantage for Commerce tools is that you require profound capabilities the programming experience. And this is designed for your Enterprises for sms.

 Especially if they have less maturity, it could be overwhelming, so one of the things. We have the Commerce tools going to be a good Mac platform. It’s going to be b2c friendly as of today. It does not have as robust B2B capabilities even though they have announced that it will probably develop P2P capabilities just like it.


Shopify is designed for Enterprise scale and has enormous Enterprise logos. So it’s proven in that space now that some weaknesses will be limited head capabilities even though they have acquired a great head. That will be the CMS portion of the Comets they received. However, still, it’s not going to be as robust as some of the sweet Centric solutions that are friendlier for SMB customers now.

In this particular case, you would require a lot of different best-of-breed solutions that you will be utilizing. So if you are building that best-of-breed architecture, it might be friendlier. But let’s say you cannot afford immigration and, by the way, immigration.

It is generally very complex to get that omnichannel experience using the integration. Suppose you need Enterprise architecture expertise.


 It could be very challenging, especially if many different printers are involved, because they will pull the architecture in their Direction. So that’s where it could be not easy. So those are some of the weaknesses, but still, Commerce tools is a powerful platform, which is why it lands at number seven on our list for this year. 

Now, number six on our list is going to be.

6 Epic Server

Epic server digital Commerce is optimized, maintaining the same rank as last year. Now, the Apple server’s strength will be that it is designed for B2B industrial companies. The data model is very friendly with the Erp integration, especially when you are going to be hosting profound B2B capabilities for industrial Commerce.

When you talk about deep pricing and discounting layers, when you talk about these customer hierarchies, the buying groups, that’s where the app server will be friendly. The other strength of an app server is that you are going to get a lot of functionality as part of the switch, whether you talk about a powerful contact management platform or you are talking about digital.

Experimentation platform, you don’t have to deal with many different vendors. Everything is going to be part of the suite. You will have extensive integration with many other B2B Erp systems, so you can save a lot of money if you are on a budget to acquire the e-commerce platform. Some area for improvement for the episode where it will be the weaker ecosystem is that they have fewer partners than you will find with other media, such as your Shopify.

Big Commerce could also be too big for the smaller brands and costly. So those are some of the weaknesses you will see with the epic server or optic ID. But having said that, episode or optimize D is a powerful platform. And that’s why it ranks at number six on our list.

Number five on our list is going to be.

5 Woo Commerce

woo, Commerce still maintains the same rank as last year. We have not had any changes there. The strength for woo Commerce is going to be it’s very SMB friendly, you are going to be a content-driven organization, and if you are heavy on WordPress and PHP, that’s where you will appreciate wooing Commerce a lot.

The other stand for woo. Commerce is going to be its open source, and open source has many different layers. For example, developers will love that because you have a lot more knowledge base in the open Community than you will not find with some other enterprises.

The challenge with the open-source model will always be needing more support. As you will find with the Enterprise vendors where you will be signing the contract for help with a company here, the other Advantage of woo-commerce is your price and the content management system. The weaknesses of woo-commerce are that you will require a lot of plugins, and WordPress is notorious for the plugin.

Conflicts so for Commerce, especially when discussing intense layers of the Commerce experience. When you have to implement scenarios such as your abandoned cart emails or look at many different pop-ups or strategies you are trying for your conversion rate optimization, your woo-commerce will need help.

It is challenging that it is unsuitable for the B2B Commerce experience when you will have a deep layer of your customer.

Hierarchies, the way the user and data model that woo Commerce has it, are significantly limiting. It’s designed for publisher-centric. Workflows it’s intended for something other than the Commerce experience, and you will find it challenging if you are implementing it or your B2B Commerce experience.

Now the other weaknesses that you are going to see with woo Commerce are going to be its. Woo commerce is still a powerful and well-adopted platform.

Salesforce Commerce

Salesforce Commerce, and this is still the same rank as last year. Some of these trends for Salesforce Commerce are going to be it is the Enterprise-grade platform, and one of the advantages wet Salesforce Commerce is it has both capabilities for your b2c as well as B2B. Both of these capabilities are very strong, and they have two different products that they utilize,

so your experience will be less seamless when you switch between your B2B versus b2c. But you have intense layers of your B2B capabilities and your b2c capabilities. The b2c product is going to be headless. In the case of B2B, you don’t require as much headless, but in the case of B2B, you will need far more sophisticated data model skill sport.

It does well in some of the specific verticals. For example, let’s say you go for insurance Healthcare Centric Commerce. That’s where Salesforce has very, very deep capabilities in its data model that none of the other platforms can match the different strands of Salesforce’s going to be its ecosystem.

It’s humongous. It will be comparable to some of the other SMB Centric platforms. But said Salesforce could execute or handle the workload of these Enterprise companies. Some of the different strands for Salesforce Commerce will be Deep merchandising and product recommendation capabilities as part of the Einstein portfolio that will be very hard to find with some of the other standard Solutions.

The weakness is always going to be the price for Salesforce. It gets costly. CRM is very expensive when utilizing multiple Solutions as part of your Salesforce portfolio. Then you have to integrate, so for SMB companies, this might not be the most friendly now.

The other weakness that Salesforce combats are going to have even that they have headless capabilities. The Headless capabilities are not necessarily as strong overall as some of the other newer vendors, for example, Commerce tools, and it’s not fit for these smaller brands. That said, Salesforce Commerce is still a robust solution, ranking at number four on our list.

Number three on our list is going to be.

3 Adobe Commerce

Adobe Commerce or Magento was also very similar to ranking last year. We have not had any changes to Adobe’s rank now. The strength of Adobe will be the Enterprise-grade capabilities for B2B and b2c. 

It might need to be able to handle as large a workload as your sap Commerce or Salesforce Commerce. Still, Adobe Commerce has been installed with many large installations and logos to take a considerable workload. If you are buying it for Enterprise, make sure you are doing the pocs to make sure that it can handle your workload because of the transactional depth.

It may be different in each of the industries. When we interview our customers, they find magenta to be slightly slower. in general, that could be another challenge, especially if you will have a massive workload as part of the Enterprise.

It could be challenging to get that in Adobe now implementing Adobe requires more profound expertise overall from the optimization perspective. If you have those capabilities, sometimes you might not have the same experience as you will see in the SMB space because they might not have as deep capabilities in optimizing.

The databases or indexing or optimizing the e-commerce flow, and that’s why the experience may vary, but overall do your due diligence before finalizing Adobe or Magento for your Enterprise Centric workload. The other strength of Adobe is going to be its open source.

The weaknesses of Adobe Commerce or Magento are that it’s perceived to be slightly more inflexible because it has a very tight data model. which is suitable for your B2B Centric functionality and btb Centric workload. After all, they require tightness in your data model.

But open source developers may not feel or require a lot of training before they are comfortable with Magento or Adobe. It could also be extremely overwhelming for business users just because you will have those Erp years, and that’s where your practitioners will be less comfortable. Still, again you have that functionality for the B2B Centric complex organizations, which is why Magento does well in those spaces.

Hence, the functionality is there for a reason, and that’s why it requires a lot more Consulting expertise, so, for SMB companies, it might be less friendly. The other weakness is that it could better fit these smaller Brands. Adobe Commerce or Magento is still a powerful solution.

And that’s why it ranks at number three on our list for this year

number two is similar to last year’s rank as well, which is Big Commerce, and the strength of Bigcommerce will be deep capabilities for p2b Centric organizations. Now big Commerce is designed for something other than the Enterprise Centric workload.

It’s still a very SMB solution, but because of its friendlier nature to SMB, it will be pleasant for business users. They will like it much more than other platforms, where you will require much more consulting and expertise. For example, Magento, the additional strength of Bigcommerce, will be compared to Shopify.

2 Bigcommerce

Bigcommerce provides pricing options so that it will be cheaper than Shopify. Again do your due diligence and make sure you are doing the ROI and tc1 RSS with both solutions. Sometimes when you analyze this on the surface, you might not be able to identify all the pricing layers, or you might need help understanding them.

Sometimes each solution could be more expensive or cheaper depending on how you are Computing your workloads and how you are doing things from the transaction perspective. Still, overall you have many more options from the pricing perspective with Bigcommerce, which might be Frontier.

For SMB companies now, the weakness of Bigcommerce is that you have limited Enterprise great features, so it’s designed for something other than enterprise-centered companies.

The b2c experience is going to be specified. You may need robust ecosystem Integrations or marketplace add-ons available to support. All of your b2c scenarios that you will find in other ecosystems, such as Shopify, have said there’ll be comments is still a robust solution, and that’s why it ranks at number two on our list for this year.

 Now, number one will be Shopify, and Shopify still maintains the same rank as a number.

1 Shopify

One as last year because there have not been material changes with the other Solutions, and Shopify is still powerful overall from the momentum perspective. They are doing this in the shared space. So some of these transport Shopify will be the Deep capabilities for b2c Centric organizations now they have also announced B2B capabilities and these B2B. Capabilities will be part of the same solution, so you might have fewer integration challenges, especially if you have a complex business.

The model where you have both b2c and B2B business models, especially in the industrial verticals, will probably support both. Suppose B2B and b2c are going to be part of different platforms. In that case, that could be very challenging to integrate.

So with Shopify, it’s probably going to be easier. Now the Omni Channel Commerce experience when you talk about utilizing the POS from Shopify is where your unified Commerce experience will be extraordinarily relevant. Still, Shopify POS is designed for something other than that heavy.

Foot traffic inside your retail stores, so the unified experience is excellent. Still, it does not have those deep capabilities you will need, especially in the apparel space when your inventory will be very complex or your POS will require a lot more traffic.

Hence, Omni Channel capabilities are there for some of the brands. Still, more than that might be needed for all of them. The other strength of Shopify is its ecosystem. Now the weakness for Shopify is going to be the B2B capabilities. Even though they are trying to build B2B capabilities, they are not there overall from the data model perspective. It might take years.

Before they had all those deep capabilities, you would find Solutions like optimized or Magento. The other weakness people often talk about with Shopify is transaction fees. Even if you compare your credit card rates, especially if you’re paying with a credit card, that will probably be a comparable shop with Shopify, but let’s say you are not doing that. 

Shopify could be very expensive, so again, depending on your transactions depending upon your business model, Shopify could be a great fit. Still, the other weakness might not be the Fate of every business model.

Shopify is going to be it’s going to have fewer Enterprise great features.

You will acquire tons and tons of add-ons, and sometimes the integration and the Omni Channel experience becomes extremely tricky with Shopify. 

So if you’re looking for those, other platforms might be a better fit for you. Shopify still has one of the most significant market shares in e-commerce. It’s still a robust solution, maintaining the number one rank.

 If you enjoyed this blog, we will include a detailed analysis with our blog, so check the link.


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