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Introduction
Do This Before Google’s Next Algorithm Update. I was hoping you could do this before Google’s next algorithm update. Do you know how many updates Google makes every single year?
The number might shock you.
Although you typically only hear about a few major ones yearly, the number is way higher. What is it? Well, in 2020, Google made 4,500 changes to its search algorithm. Now, we’re all those changes massive? Of course not. Sometimes, you can only make significant changes to an algorithm of that size and expect complete chaos. Most of the changes were so small that you probably didn’t notice them, but they still made some changes. Do This Before Google’s Next Algorithm Update.
And undoubtedly, that impacts your SEO, correct? You will make less than 4,500 changes to your SEO strategy in a year. You’d have to quit what you’re doing and devote every second and stay up to figure things out, and that’s just not realistic. Do This Before Google’s Next Algorithm Update.
But you can stay ahead of the game for significant updates. And while you still won’t be able to anticipate every little change fully, there’s plenty you can do to ensure they don’t catch you off guard. Here’s a great way to stay ahead of Google’s next big algorithm update. The strategy includes ongoing optimization of your content plan.
You probably already know that Google heavily factors in user experience regarding search rankings. Still, if you’re not actively updating your content consistently, you’re putting your entire website at a disadvantage for when the next update comes around.
Go Into Google Search Console
So here’s what I want you to do. Step one, go into Google Search Console. And I want you to click on your site portfolio, look at your traffic, and compare year over year. You can compare the last 30 days to what happened in the previous year. And you can do that using their date picker. I want you to see all the pages that have decreased the most in traffic, and I want you to update those pages.
Have you noticed that Wikipedia continually ranks at the top when you do a Google search?
Why is that? Their content is constantly fresh with things like GPT-3 and all these AI tools that enable you to write content at the snap of your fingers. It’s easy to produce content.
Everyone’s doing it. Did you know for the term auto insurance in the United States, there are over a billion results on Google but less than 200,000 searches? Do we need any more content on auto insurance? No. But what do we need? We need people to update their content more frequently continually. And when Google sees that you’re updating your content regularly, they know it’s fresh, not outdated, and more likely to provide the most value to users.
Now, I recommend you update your content by looking at the pages that decrease traffic the most. Those are the pages that can provide your most significant traffic gains. Because those have the most opportunity, if they lose rankings, it’s usually because they’re less fresh than the competition or more thorough. And you can see what keywords those pages rank for because Google Search Console shows you. You can do Google searches for those keywords to see what other people are doing that you’re not, and that’ll give you ideas on how to keep your page the most user-friendly, up-to-date, and providing the most value. Do This Before Google’s Next Algorithm Update.
Keep Track of Your Biggest Money Pages
Now, the second thing you should do is keep track of all your main money pages monthly. These are the pages that are getting most of the traffic to your website from Google. And I would be grateful if you could keep track of it. Here are the main pages. Just spend a few minutes on the top 30, 40, and 50 pages. It should take you, at most, a few hours a month, and create a list of the ones you think should be updated to provide people with the most value.
Even if that means that, hey, your traffic is staying the same. Even though your traffic isn’t dropping, that page should still be updated. You want to do what’s best for the user and not focus too much on Google. That’s how you stay ahead of their update. Because what does Google do?
Do you think Google cares about how many backlinks you have or how cool your site looks?
Sure, these are all factors in their algorithm. What they care about is what a user likes and what they don’t. Because even if you had a million backlinks, if users go to your website and all bounce and click the back button because they think your content sucks, Google will not rank you high. Yes, there are all these SEO factors, but what they care about the most is whether the user is satisfied and happy when they land on your website. If they are, over time, you rank higher.
If they’re not, you don’t rank as higher. That’s why you need to update your content continually. That’s the key to staying ahead of Google’s next algorithm update. Sure, sometimes, you lose some traffic during some of the updates. With some of the updates, you gain some traffic. But if you focus on the user and keep your content fresh, which is best for them, in the long run, you should get more traffic even though many updates may not sway your way over time. It’s like a graph that goes up and down, but it should go up to the right because you’re doing what’s best for your users.
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