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Introduction
6 Best Ways to Increase Traffic to Your Website. SEO traffic goes up and down, so what do you do when you need a quick traffic boost? It has almost nothing to do with your website. This traffic hack relies completely on social media. What is it? It uses Instagram Stories.
Instagram is still huge, with over 2 billion, not million, billion monthly active users, and 59% of them log in every day. And if you want to engage with your audience more directly, instead of hoping they find your Blog, it’s a great way to increase your engagement and boost your track.
(digital whooshing) Instagram Stories can be used in many ways, and it’s certainly for more than just individual users. 33% of the most viewed Instagram Stories came from businesses. Marketers love Instagram. The US market spends 31% of its Instagram ad budget on Stories.
Because all a user has to do is swipe up on your Story, and all of a sudden, they’re on your website, and that’s instant traffic. So what should you promote on your Instagram Story to drive more traffic?
Promote a Product
One, I want you to promote a product. 36% of the Stories promote a product. It works. Now with this product, when you’re doing a Story, don’t say, “Hey, here’s your product, swipe up to buy it.” You can have multiple stories about the product’s benefits and value. Essentially, you’re making your pitch on Instagram, and then they swipe up to go to the landing page.
You want them to avoid going to the landing page to learn more about the product. You want them to learn about the product through the Story, so your drop-off rate isn’t as big, so when they swipe up, all they have to do is complete the purchase. 6 Best Ways to Increase Traffic to Your Website.
2. Broadcast Live Events
Number two, broadcast live events. Show off what you’ve been working on or something new you’re about to release. 10% of brand Stories feature various live events. When you do that, people get excited, it builds anticipation, and you generate more sales. Have you noticed there’s a company that everyone knows that’s good at this? It’s called Apple. Apple does big product launches, has live events, and builds that anticipation. Stories can help you do that as well.
3. Explainer Videos
Three explainer videos. Users love tutorials. 5% of businesses use Instagram Stories for how-to videos. And these how-to videos help you build a bond with your audience, then they can swipe up, go to your website, read the rest of the blog post, or watch the rest of the Blog, and that will help to drive you way more traffic. And we found it super effective for people to become more loyal to your Blog, becoming a reader, subscribing to it through email, or following you on any social networks.
4. New Blog Posts
Four new blog posts. If you’re blogging, you can’t just post on your website and hope for the best. Promote the heck out of it. I share my content on Facebook, LinkedIn, Instagram, Twitter, and any social network out there, and I’ll even put in a new Story, “Check out this blog post, swipe up to read it,” and I’ll put something catchy in the Story. So, “Google’s about to release a new update. Swipe up to learn what it is and how to be prepared for it.” That’ll cause a lot of people to come to my website and learn more.
5. Contests or Sweepstakes
Five contests or sweepstakes. Want to keep your audience engaged? Show off how they can win something exciting—maybe a consultation, a free trial, or something you’re willing to give. Sweepstakes, giveaways, they’ve worked for ages. Keep using them. That’s why when you go to a mall, you still see those giveaways of free cars. Or even if you go to the casino, they have all these giveaways. Why do they do that? Because it works.
6. User-Generated Content
Look, UGC, or user-generated content, is huge. 93% of marketers agree that consumer-generated content performs better than branded content. For example, if you’re selling a product, and someone else has a blog of them opening up and reviewing how amazing it is, put it in your Story. It’ll create more trust and more sales.
If you enjoyed this Blog, like it, share it, and tell people about it. If you have any questions, leave a comment below. We’re here to help. 6 Best Ways to Increase Traffic to Your Website.
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